Hyundais nobleman wants to sell in germany from the end of 2019. We provided a G70 to provide a limousine based in dimension, equipment and premium claim to BMW 3 series, audi A4 and mercedes C-class.
Just only acquired infiniti his exit from the western european market because nissan did not succeed in positioning his noble brand. Toyota’s nobel label lexus has hardly been found for years of perception boundary. On the other hand, the pendant of the hyundai group, genesis, prepares itself despite the very obviously difficult task for his entry into the european market. That’s claim.
Borderliness with excellent products
The only promising advantage of bringing genesis is his team from european and german employees in model development. But if only a slightly better matching substance really can bring the breakthrough? We see that after all, what we have known about the attackability of bastion "german premium middle class" and the phenomenon "brand obstession", as a heroful attempt to conquer a zone edge area with an excellent product as a price-performance winner.
The models G80 and G90 contribute to just three percent of all hyundai sells in the USA. In europe, genesis wants to the market start at the end of the year, especially with the more compact G70 points. In the format, he meets the german competitor audi A4, mercedes C-class and BMW 3er, but must also exist against models from the second row like jaguar xe or cadillac ATS.
Driving dynamics with experience from the M gmbh
In the USA, the genesis G70 is already on the market and a first test shows that he does not only have to hide against the design, but also in the technology against the european competition. Alfred biermann is chief developer in the hyundai group and therefore responsible for genesis G70. Hyundai went off him from BMW M gmbh and let him go mainly on topics such as "driving dynamics" or even special "driver vehicle interaction". That is lane.
The G70 design with short overhanging, the coarse killer grill and the long hood looks like perfectly matched to the core competition models. If you do not recognize new ideas, you should not expect them in view of the obvious conservatism of german competition. The motors are already known, it will be a 3.3 liter V6 FURSP model, otherwise the G70 is equipped with a two-liter turbo. Remains to be seen whether the planned 2.2 liter gross self-cord with around 200 hp is still coming in the face of diesel discussion in europe.
All-wheel drive as at BMW – also by magna
The 4.69 meter long genesis G70 2.0 t with its 185 kw / 252 hp and a maximum torque of 360 nm from 1400 / min occurs against BMW 330i, audi A4 2.0 TFSI and MERCEDES C 300. All with four-cylinder and two liters displacement. The engine is powerful, powerful, and benefits from the successful coordination with the eight-course automatic. The package fits very well with the almost 1.7 tons of heavy sports sedan, which is offered on request also with four-wheel drive. In the case of hyundai "HTRAC" called the drive involved – well, such as the BMW xdrive – the front axle requires a lamellar clutch on the propulsion and can thus influence the driving dynamics. How the distributor gear for that in the function of BMW xdrive distributor gearboxes also occurs the for HTRAC of magna.