Hanover, 12. October 2009 – from now on the cure begins. Already at the end of september, three months before the end of the year, almost as many passenger cars have been sold as in the whole of 2008 – just under three million. Nevertheless, it would be too easy to extrapolate without further ado. Almost four million units had to be sold by the end of the year, which of course is not possible. September showed a slight upturn – thanks to the scrappage scheme, there were probably also many deliveries of cars that had a longer waiting period. And especially with popular models such as the golf, this may continue for some time to come.
After the pramie
But it will get quieter, now only the latecomers are coming, the premium pot is empty. Some market observers expect sales figures for the rest of the year to be worse than in previous years. The reason: prospective buyers who could not or did not want to benefit from the scrappage scheme are now waiting for spring to arrive. As cynical as it may sound, they are hoping that the car dealers’ need will increase and that prices will continue to fall until then. Some carmakers are trying to prevent the worst from happening by already launching rough cost-cutting programs.
In actual figures, new registrations in september were once again outstanding. Over 316.000 passenger cars were sold, as is currently the case, mainly smaller vehicles. In the year to date, some manufacturers have even doubled their sales as a result. According to the federal motor transport authority, the highest growth rates were recorded by lada (+140%), hyundai (+118%) and fiat (+97%). But german manufacturers such as ford (+39.2%), VW (+34.0%) and opel (+32.4%) also made significant gains in the interim results. These three can be particularly pleased because their absolute gains are much higher than the percentage figures would indicate. Mercedes (-17.0%), porsche (-10.0%) and BMW (-9.1%), on the other hand, lost again – admittedly not only because the scrappage bonus is of little benefit to them. Their losses are mainly due to weak sales of company cars. The biggest losses were suffered by the foreign brands saab (-64.8%), general motors (-57.9%) and chrysler (-47.3%).